The promo for the Rio Paralympics shows differently-abled athletes as as Superhumans with them singing out loud "Yes I Can". It's not only inspiring, but is also packed with action and excitement. Can't wait for it! | Mad over Marketing (M.O.M)
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The promo for the Rio Paralympics shows differently-abled athletes a…
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FacebookMad over Marketing (M.O.M)
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Channel 4, the official U.K. broadcaster of the Paralympics, has brought back its groundbreaking “Superhumans” campaign with a third installment celebrating the grit and humor of Paralympians. Created by 4Creative, the latest ad progresses the conversation around disability by focusing on the “human” side of that weighted term “superhuman.” Watch the full ad and see what others are doing to advertise during the Olympics and Paralymics: https://adweek.it/2TUUIMs | Adweek
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