There are three emotional operating systems you’ll run into in sales: Fear-based. Control-based. Logic-based. If you don’t know which one you’re talking to… you’re selling blind. When you’re dealing with a control-based buyer — the “alpha” — your job isn’t to overpower them… it’s to match their frame, give structured permission, and lead with calibrated confidence. Most reps misread this dynamic — and that’s why they lose deals they should’ve closed. #alpha #salespsychology #confidence #salestip

Stop the money leaks. Strengthen your operating systems. Dish & Dialogue is where we’ll break it down. Drop a $$ in the comments to get on my Dish & Dialogue Action List. I’m right there with you, let’s fix it from the inside out. #businessoperations #dishanddialogue #chefwandateaches