Nike's "Just Do It" Tagline Story | Brand History
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Nike's "Just Do It" Tagline Story | Brand History
Nike's iconic tagline, "Just Do It," has become one of the most recognizable and successful slogans in advertising history. In 1988, Nike's advertising agency, Wieden+Kennedy, was tasked with creating a new campaign for the brand. A murderer's statement caught the attention of Dan Wieden, one of the co-founders of Wieden+Kennedy. The new ...
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