China’s Nio to Launch Affordable EV brand Firefly in Europe
China’s Nio to Launch Affordable EV brand Firefly in Europe
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Chinese startup Nio continues to expand its brand with the launch of Firefly — a small premium EV. ➡️ Nio CEO William Li says tariffs, shipping, and dealer costs will push European prices higher, though he remains confident Firefly will stay competitive. ➡️ Despite the challenges, Nio is holding firm on its goal of breaking even by the end of 2025. CNBC’s Lin Lin reports. | CNBC International
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