1981: The SECRET of MILLS AND BOON's Success | Newsnight | Writers and Wordsmiths | BBC Archive
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YouTubeBBC Archive
1981: The SECRET of MILLS AND BOON's Success | Newsnight | Writers and Wordsmiths | BBC Archive
"There's nothing misty and romantic about the company's operation - Mills & Boon's success rests on hard-headed marketing, meticulous research, and careful editorial control." Fran Morrison reports on Mills & Boon publishers, whose rising sales provide a rare British success story in an otherwise depressed publishing industry. Mills & Boon's ...
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