Texas Roadhouse makes 3x more $ than Applebee’s and it’s not because of fancier food or bigger cities. Their founder, Kent Taylor, copied Walmart’s playbook. Just like Sam Walton, he went where competitors wouldn’t - small towns. While every other steakhouse fought for big city customers, he built in towns of under 30,000 people, where there were zero competitors… but tons of demand for an affordable $18 steak dinner. That strategy turned one rural Texas location into $6M a year in sales and hel
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