The Crash the Super Bowl contest is an online commercial competition run by Frito-Lay. Consumers are invited to create their own Doritos ads and each year, at least one fan-made commercial is guaranteed to air during the Super Bowl .

Feb 3, 2025 · A Ten-Year Comeback for Crash the Super Bowl. Originally launched in 2006, Doritos’ Crash the Super Bowl quickly became a cultural phenomenon, giving aspiring filmmakers a shot at both mainstream exposure and sizable prize money. After pausing the contest in 2016, the brand announced its return in September 2024.

Jan 29, 2025 · DDoritos challenged fans to create their own 30-second commercial for the Crash the Super Bowl Contest. The winner will have their ad run during Super Bowl LIX. Plus, the winner will also receive a cash prize and a trip to the game. View the Doritos Super Bowl 2025 Commercial Contest finalists below.

4 days ago · Doritos brought back “Crash the Super Bowl” to commemorate the brand’s 25th year running an ad during the Big Game, Tina Mahal, senior VP of marketing at PepsiCo Foods North America (the ...

Sep 23, 2024 · Doritos killed its ‘Crash the Super Bowl’ ad contest before creator culture took hold. Now, the company is bringing it back and wants to see what the internet comes up with.

Feb 4, 2025 · Doritos’ “Crash the Super Bowl” contest is back after a 10-year hiatus, with the winning ad “Abduction” by director Dylan Bradshaw and content creator Nate Norvell set to air during the first quarter of Super Bowl 2025. The duo’s creative alien encounter earned them $1 million and a trip to New Orleans.

Jan 14, 2025 · “Crash the Super Bowl” was the first Super Bowl campaign to introduce the idea of getting fans actively involved.

Sep 19, 2024 · Doritos is officially reviving its “Crash the Super Bowl” contest, which asks fans to produce their own Super Bowl commercials for the chance to win $1 million.