Buy discount vitamins, supplements, health foods, beauty products & more. Vitacost.com is your place for healthy living & eating!

Jan 9, 2026 · Kroger sells Vitacost as it sharpens focus on core grocery business The sale of the online health and wellness retailer to iHerb follows several moves by the grocer to make its operations …

Jan 9, 2026 · The Kroger Co. (NYSE: KR) today announced the sale of its subsidiary, Vitacost.com, Inc., an eCommerce retailer of health and wellness products, to iHerb. The transaction closed on January 8.

Jan 9, 2026 · The Kroger Co. (NYSE: KR) today announced the sale of its subsidiary, Vitacost.com, Inc., an eCommerce retailer of health and wellness products, to iHerb. The transaction closed on January …

Jan 9, 2026 · Kroger continued to revamp its ecommerce operations with the sale this week of its Vitacost subsidiary to iHerb, a global supplier of vitamins, supplements and other health and …

Jan 9, 2026 · "The acquisition of the Vitacost brand represents a strategic investment in a name long associated with quality, value, and trust among American health and wellness consumers," said …

Vitacost is a pure-play health and wellness e-commerce business that formed in the mid-1990s as a mail-order vitamin catalog and was acquired by Kroger (KR) in 2014 for about $280 million (51% ...

Jan 9, 2026 · Vitacost is a highly respected e-commerce brand specializing in a curated assortment of over 40,000 health-conscious products, including vitamins, minerals and supplements (VMS) and …

Jan 9, 2026 · The Kroger Co. has completed the sale of Vitacost.com Inc., an e-commerce retailer of vitamins and other wellness products, to iHerb LLC.

Jan 9, 2026 · Boca Raton, Fla.-based Vitacost was founded in 1994 and built a following among health-focused shoppers for its broad online assortment of vitamins, supplements, natural foods and …