Jul 5, 2022 · Ingka Group, the largest IKEA retailer, launches its new, AI-driven digital design experience, IKEA Kreativ. The intuitive new experience offers customers the first lifelike, fully integrated way to design and visualize their own living spaces, from computers and smartphones.

Jun 4, 2021 · Three years ago, IKEA Retail (Ingka Group) hired Barbara Martin Coppola — a veteran of Google, Samsung, and Texas Instruments — to guide the company through a digital transformation and help it...

Jun 2, 2023 · IKEA is using technology to improve digital transformation at work. Learn how the company is using AI, AR, and big data to personalize product recommendations, allow customers to see how furniture would look in their homes, and more.

Feb 15, 2022 · In an IbyIMD interview, Barbara Martin Coppola, Chief Digital Officer of IKEA Retail (Ingka Group), explains how she is helping to take the company, famous for its out-of-town stores and physical products, in a bold new direction.

Aug 17, 2024 · In recent years, IKEA has turned to cutting-edge technologies like AI and drone technology. These stand to reshape IKEA’s logistical processes as the company aims to keep setting new standards across the retail industry.

Oct 5, 2023 · IKEA is unveiling a new vision for digital accessibility and inclusion, reaffirming its commitment to creating digital experiences that are intuitive, inclusive, and welcoming to all. Customers and co-workers will experience improvements in our digital solutions, ensuring inclusive and user-friendly online interactions.

As a symbol of big box retail, the Swedish furniture giant wants to harness e‑commerce to become more efficient and agile. Ikea has therefore been committed to a radical digital transformation incorporating cloud computing since 2018 – but the Covid-19 crisis incited them to step it up. Ikea is pursuing a large-scale transformation.

How is the digital transformation at IKEA changing how the company actually operates in the day-to-day? In practical terms, we’ve approximately tripled ecommerce levels in three years. We have transformed our stores to also act as fulfilment centers.

Nov 27, 2022 · Its online sales have boosted during lockdowns, and digital transformation has helped make the company sustainable. Artificial Intelligence-powered product recommendations and a more scientific approach to data have seen IKEA lift average order value (AOV) by 2% worldwide. IKEA Utilizing Data + AI. 1. Decision Making.

An immersive virtual reality experience that transforms the way people shop IKEA products – both on their own couch and in-store. With new ways of exploration and visualization, IKEA opens customers’ minds and homes to new possibilities.