Over 2 million businesses connect with people on Instagram. Learn how to use Instagram to reach new customers, grow your audience and engage with existing customers.

To provide a more trusted and consistent shopping experience, we are updating our Commerce Eligibility Requirements. These changes will provide updates on how to be eligible to sell on …

As Hispanic Heritage Month approached, Bobbi Brown wanted to honor the moment and deepen its relationships with new and existing customers by partnering with Melissa Hernandez to …

If the success of your Instagram strategy relies only on likes, you could be missing out. Hear our advice for how you can adapt your strategy to see real business results.

When planning our exclusive drop of Too Faced’s Better Than Sex Eau de Parfum fragrance, we knew Instagram Shopping had all the levers we needed to build excitement and sell directly to …

From holiday marketing to building true business value, learn how to grow your business on Instagram with the help of those who know the products and services best—the experts and …

Her business has gone from selling one-of-a-kind pieces in real life and on Stories to creating a curated experience with their shop on Instagram. Read on to learn more about how Hannah …

To support our new campaign, we leaned into Instagram Reels to drive additional connection with consumers. By using vertical, short-form video ads within Reels, we reached more people …

Ritz Crackers wanted to accelerate Reels-first brand storytelling and strengthen the performance of its video ads in the Reels placement across Instagram and Facebook.

KiwiCo tested using Reels-style ads creative on Instagram and Facebook together with its standard ad creative and saw a 30% higher return on ad spend when using both together …