Over 2 million businesses connect with people on Instagram. Learn how to use Instagram to reach new customers, grow your audience and engage with existing customers.

To provide a more trusted and consistent shopping experience, we are updating our Commerce Eligibility Requirements. These changes will provide updates on how to be eligible to sell on …

Get your business discovered and start selling on Instagram. Find out how to set up and use Instagram shops to get ahead this holiday season.

Her business has gone from selling one-of-a-kind pieces in real life and on Stories to creating a curated experience with their shop on Instagram. Read on to learn more about how Hannah …

Confira a série de entrevistas Born on Instagram, com pequenos empresários que sabem usar a plataforma para expandir os negócios e aprofundar os relacionamentos com os clientes.

By enabling businesses around the world to share their NFTs on Instagram through our digital collectibles feature, businesses win with new pathways for creator connections and community …

Black Forest tested Reels-style ad creative in a mix of Instagram and Facebook placements against a campaign with its standard creative assets, and saw an 11.6-point statistically …

Baltic Born takes a test-and-learn approach to its ad campaigns on Instagram. For this campaign, the company wanted to test whether adding music to its usual video ads could help boost …

Discover how to feature products in your Instagram posts with shopping on Instagram.

What’s your approach to how you curate your shop on Instagram? When curating my shop, I want it to be engaging and concise—using images that capture a customer's attention and details …