16 hours ago · Sunday’s Super Bowl LIX housed more than just memorable advertising spots. For Doritos, this year’s spot — marking its 25th ad for the Big Game — held more weight behind it than the others. Instead of making a spot of its own, Doritos revived its Crash the Super Bowl contest and challenged its fans: “Think you can make a better ad?Prove it.”

The Crash the Super Bowl contest is an online commercial competition run by Frito-Lay. Consumers are invited to create their own Doritos ads and each year, at least one fan-made commercial is guaranteed to air during the Super Bowl .

5 days ago · Doritos brought back “Crash the Super Bowl” to commemorate the brand’s 25th year running an ad during the Big Game, Tina Mahal, senior VP of marketing at PepsiCo Foods North America (the ...

Jan 29, 2025 · DDoritos challenged fans to create their own 30-second commercial for the Crash the Super Bowl Contest. The winner will have their ad run during Super Bowl LIX. Plus, the winner will also receive a cash prize and a trip to the game. View the Doritos Super Bowl 2025 Commercial Contest finalists below.

Fans have officially selected the winner of the Doritos Crash the Super Bowl contest. Dylan Bradshaw and Nate Norell’s Abduction reigns supreme. Doritos put Doritos Super Bowl power in the hands of its fans with a challenge, “Think you can make a better ad? Prove it.” Thousands answered the call (and the chance to win US$1 million).

Jan 28, 2025 · As Crash the Super Bowl returns for Super Bowl 59, having a Doritos campaign with fan creators is somewhat less important than giving those creative followers outlets year-round—if not a...

Feb 3, 2025 · “This year’s Crash the Super Bowl contest winner, ‘Abduction,’ is the ultimate embodiment of Doritos’ For the Bold ethos,” said Tina Mahal, svp of marketing at PepsiCo Foods North America.

The Doritos Crash the Super Bowl campaign is down to its three finalists, and even members of the Kansas City Chiefs can see there’s more to their story than just snack ads.

Jan 14, 2025 · “Crash the Super Bowl” was the first Super Bowl campaign to introduce the idea of getting fans actively involved.

Sep 23, 2024 · Doritos killed its ‘Crash the Super Bowl’ ad contest before creator culture took hold. Now, the company is bringing it back and wants to see what the internet comes up with.