BMW M vice president Sylvia Neubauer says it’s hard to convince its core customers to buy EVs. The next-generation M3 will be available both as an ICE and an EV, on two different platforms.

Indeed, Neubauer’s colleague and head of BMW’s Neue Klasse division, Dr Mike Reichelt, confirmed the next-gen M3 will have ...

At BMW, that means offering limited-run special edition M models that some countries will get while others won’t. Sylvia Neubauer, BMW M’s Head of Customer, Brand, and Sales, told BMW Blog that ...