Tennis Channel starting Sunday morning will have its largest on-site presence at the U.S. Open in five years. The ...

Andrew Giuliani, the executive director of the White House Task Force on the FIFA World Cup 2026, spoke with SBJ last week ...

The PGA Tour and LIV Golf appear headed down their own separate paths as calls for pro golf reunification continue.

Retired tennis star Martina Navratilova is buying a share of 3%-5% in the Ascent, a team that plays in the top tier Division ...

The San Antonio City Council on Thursday approved a term sheet with Spurs Sports & Entertainment, making way for a $1.3B ...

NBCUniversal is in advanced talks with MLB to carry games on NBC and the Peacock streaming service in a three-year pact ...

The “football-toting leprechaun” is the first in a “series of sports-specific leprechauns aimed at representing each sport ...

Indiana Univ. is set to announce 20-year, $50M agreement with Merchants Bank that will include the renaming of the playing surface at Memorial Stadium to “Merchants Bank Field at Memorial Stadium.” ...

The Costanza bobblehead craze is returning to Yankee Stadium on Thursday, and it’s best to get to The Bronx early if you want one.

MLB and ESPN reportedly have a framework agreement for ESPN to sell out-of-market regular-season games digitally and in-market games for five clubs over the next three years.

Fox and ESPN are going full force into streaming attempting the balancing act of going after so-called ‘cord-nevers’ while avoiding the acceleration of the exodus of traditional pay TV subscribers ...

State Farm has launched two new ads ahead of the 2025 NFL season featuring K.C. Chiefs QB Patrick Mahomes and Detroit Lions DE Aidan Hutchinson, respectively.