The Univ. of South Carolina is officially changing its apparel partners from Under Armour to Nike in a 10-year deal worth $70M in product, $5M in cash and more.

Smith Entertainment Group Chief Communications Officer Caroline Klein passed away yesterday, 10 months after publicly ...

Kansas State and Iowa State will open the 2025 college football season Saturday in the Aer Lingus College Football Classic at ...

Lee Corso defined "College GameDay," and sports media more broadly. Those closest to him tried to distill his impact into ...

NWSL Commissioner Jessica Berman threatened to fine the K.C. Current after a disagreement over extreme heat procedures that ...

An executive from an MLB team considering whether to stay with FanDuel Sports Network or go under the league’s TV umbrella ...

The Aug. 22 edition of the SBJ Betting newsletter covers the inevitable spread of "contracts" for Kalshi to key football bets ...

Feedback from journalist on the launch of ESPN and Fox streaming apps are coming in after Thursday for user experiences on ...

Casey Wasserman oversees a sports marketing empire in Wasserman and runs many foundations and charities, but his most precarious role might just be his latest leading the 2028 L.A. Games while ...

Legends and the Univ. of Kansas produced $187M of capital commitments from new premium seating sales at the freshly renovated ...

The PGA Tour and LIV Golf appear headed down their own separate paths as calls for pro golf reunification continue.

Andrew Giuliani, the executive director of the White House Task Force on the FIFA World Cup 2026, spoke with SBJ last week ...