EXCLUSIVE: The remit encompasses media planning and buying across a portfolio of Volkswagen Group China's offerings over a ...

No trade war? That's the good news. The bad news? China's economic struggles could still stifle Asian advertising growth, impacting sectors like luxury goods and automobiles, says analyst Ian ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...

Ralph, a creative agency with an emphasis on entertainment, hired Gareth Jones for its newly-created role of global chief growth officer earlier this month. Jones, who recently served as SVP, global ...

For the Spring Festival, the Chinese herbal-tea brand Walovi (王老吉) launched a limited-edition series of cans featuring various Chinese family names in 2021. Walovi not only offered cans with its own ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative ...

For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid ...

CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to ...

The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun ...

The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers ...