Representatives from both the Google Search and Bing Search teams are recommending against creating separate markdown (.md) pages for LLM purposes. The purpose is to serve one piece of content to the ...

Google’s Discover core update prioritizes locally relevant content based on a user’s country while reducing sensational and ...

AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what you must change.

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

Shalom Gonzalez is a performance marketing expert who specializes in scaling paid media programs across Google and Microsoft.

AI-powered search is driving record engagement and ad growth, as executives say new experiences are adding usage, not replacing queries.

Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.

Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.

Anthropic argues ads inside AI chats would erode trust, warp incentives, and clash with how people actually use assistants ...

The fight focuses on default search deals that critics say lock out competitors and limit choice for users, advertisers, and ...

High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results.

SaaS brands saw 30–50% visibility drops after heavy use of self-ranked 'best' pages, possibly signaling stricter Google ...