Meta's new AI features for advertisers include automated campaign optimization and personalized recommendations.

UK news site the Sun ended 2024 by losing half of its audience, due in part to “algorithm changes at certain platforms,” ...

Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall profitability.

Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.

Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.

Google extends the Dating Ads policy deadline to April 9, requiring certification for aggregators with restricted ad ...

Retro Dodo was crushed by Google's 2023 helpful content update. Now he's taking on Google as a consultant for Kagi, a paid ...

Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible ...

Cybercriminals are exploiting Google Search ads to create sophisticated phishing traps that steal Microsoft advertising ...

AI search adoption is highest among younger Americans and the vast majority still prefer classic search engines, new survey finds.

YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a ...

Shift your optimization mindset in 2025 with fresh strategies for keywords, Performance Max, and audience targeting.