That was one of the key takeaways from day one of Brighton SEO’s annual gathering of search experts. The conclusion was not that any one factor (say, GenAI, or TikTok) has single-handedly ‘upended’ ...

TikTok has announced a dedicated ad offering for automotive: Automotive Ads. Can it help automotive brands, and what should they bear in mind before investing in the new format? TikTok has made ...

Econsultancy’s Ecommerce Quarterly curates the latest trends, developments and statistics in ecommerce that you need to know about. This edition covers the effects that the global politico-economic ...

Tash Whitmey, Managing Director at Tesco Media and Insight Platform, and Paul Stafford, Head of Retail Media at Superdrug, shared their approaches to challenges like data, measurement, and customer ...

Retail media is as hot a topic as ever. Alongside the clear opportunities, however, there remain hurdles to unlocking its full potential. Expert contributors to Econsultancy’s 2025 retail media trends ...

Clear objectives are the foundation of any successful strategy, and these must be supported by an established hierarchy of measures and metrics in order to track and optimise performance. This chapter ...

Adobe’s latest AI and Digital Trends Report, produced in partnership with Econsultancy, suggests that 2025 is the year where executives expect generative AI to truly transform how brands operate.

“The announcements and developments in [the generative AI] space keep on coming,” consultant Neil Perkin commented in the latest edition of Econsultancy’s quarterly trends series Digital Shift. The Q1 ...

In the first Digital Shift of 2025, consultant Neil Perkin explored questions of skillsets, AI model visibility, and evaluating martech to advise marketers navigating a landscape increasingly ...

Nearly two-thirds of senior executives anticipate that AI and predictive analytics will be a growth driver in 2025. However, with most businesses still in the experimental stages, moving from testing ...