The streaming giant is upping the cost of its standard ad-supported tier to $7.99 a month in the U.S., up from $6.99 and the standard plan is increasing by $2.

Even with a subscriber count reaching new highs, and operating income ballooning past $10 billion for the first time, Netflix executives believe the company still has room for gro

Leveraging momentum from its recent surge in subscribers, Netflix is raising prices on most subscription plans in the U.S. and other territories.