Lego invested hundreds of millions

LEGO Building In-House Studio For Video Game Development
After years of third-party development, it’s looking to take over the reins with a more hands-on approach. Speaking to the Financial Times, LEGO chief executive Niels Christiansen shared plans to build an in-house video game studio, marking a departure from outsourcing the brand to external parties.
Lego is going to make its videogames in-house from now on, says it would 'almost rather overinvest'
The world's largest toymaker, Lego, has told the Financial Times that it intends to build its own videogames in-house from now on. The company has heavily invested in digital infrastructure in recent years, tripling the number of software engineers it employs since 2022, and aims to move away from outsourcing the brand to third party studios.
LEGO invested hundreds of millions for in-house game development
LEGO is one of those brands that's tapped into just about every popular franchise out there, kind of like Fortnite, and a big part of this is through LEGO
Lego "building up" in-house game development
Lego is working to build up its in-house game development, the company's boss has revealed. Speaking to The Financial Times, Lego boss Niels Christiansen said the company was increasing its focus on video game experiences created by its own teams,
LEGO Announces New Internal Video Game Development Studio
LEGO is creating an in-house game development studio to work on future projects, as well as to build new ties to outside brands for potential tie-ins.
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