Schmidt Automotive reports that Tesla has endured six year-on-year losses in quarterly new registration volumes across Western Europe, and is now staring down a seventh. Tesla’s share of the EV market shrank across the region to 7.2 percent in May, down from the 12.6 percent share it had in May 2024.

European consumers are making a clear statement. Learn how anti-Musk sentiment and a flood of new, affordable rivals are pushing Tesla's sales downward across the continent, signaling a major market shift.

Tesla's sales in Germany plunged 60% in June, with first-half 2025 figures down 58.2%, according to KBA. This contrasts with an 8.6% overall rise in EV registrations in June. Sales also fell across other European markets,