Instead of making a spot of its own, Doritos revived its Crash the Super Bowl contest and challenged its fans: “Think you can make a better ad? Prove it.” Those behind the winning spot would receive a ...

Each year, millions of people tune in to watch the Super Bowl, but it's not just the game that draws them in—it's also the ...

What do Super Bowls and UM have in common? As it turns out, ad space. Orange Umbrella, a student-run consultancy based out of ...

At the Super Bowl LIX, the Philadelphia Eagles and Kanas City Chiefs ruled the ground in New Orleans. The attendees seemed to ...

System1, the creative effectiveness platform, has revealed consumers’ favourite ads from the 2025 Super Bowl: Lay’s, the NFL, ...

We're halfway through Super Bowl 2025 and have witnessed the Kendrick Lamar halftime show, but the big ad rollouts keep coming. Not only are there some AI-themed spots, but there's a variety of ...

Some advertisers release their commercials ahead of the big game. Here are ads to watch before the NFL's 2025 Super Bowl.

Are Mexican-made Doritos better than the U.S. version? Some fans insist they are. If so, what makes them so much tastier? We ...

Jordan Love on what is holding the Green Bay Packers back from being an elite team and he gives his thoughts on Super Bowl ...

Hellmann’s big Super Bowl ad this year stars Meg Ryan and Billy Crystal reunited at New York City’s iconic Katz’s Deli to ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Doritos Super Bowl commercial titled "Abduction" was the winner of a contest for creators to create a spot for the big game.