What started out as a classic “kiss cam” moment spiraled Wednesday as two Astronomer executives were caught embracing at a Coldplay concert.

A video appearing to show Astronomer's CEO and his head of HR embracing at a Coldplay concert spread around social media at the speed of sound.

Gone are the days when you could have an affair or yell at a flight attendant or bully your neighbors in peace. In the internet age, the cameras are always rolling, and people’s worst moments draw millions of eyeballs as online audiences flock to weigh in.

Internet sleuths identified the embarrassed woman caught on the Coldplay kiss cam next to Andy Byron and Kristin Cabot as Astronomer’s just-promoted VP of HR.

For the second straight day Astronomer CEO Andy Byron is dominating the news cycle.