A Yahoo! logo is shown on a screen during a keynote address by Yahoo! President and CEO Marissa Mayer at the 2014 International CES at The Las Vegas Hotel & Casino on January 7, 2014 in Las Vegas ...

With the refresh comes a new logo that sees Yahoo do away with its former goofy typeface in place of a slick, lower case sans-serif. “For most of its history, a quirky, unusual name — Yahoo — was set ...