Amazon, Walmart, and OpenAI are the latest companies to take their logos in a bold direction—literally.

At long last, Utah’s NHL team has a name. Smith Entertainment Group revealed the new name and permanent identity of the ...

Team introduces permanent brand identity including colors, logos, and jersey designs ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

“The new look and feel packs a real punch. It stands out on the shelf and it says new without departing entirely from the old ...

The new GTA 6 trailer first sent me into weirdo mode about 43 seconds in. As Jason walks through a convenience store with a ...

After 13 months of brainstorming and planning, the identity-less Utah Hockey Club has officially landed on its new name: the ...

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

Smith Entertainment Group announced Wednesday that “Utah Mammoth” is the official name of the team it acquired in April 2024.

The NHL team in Salt Lake City is now known as the Utah Mammoth, and in addition to the name, the team's logos and jerseys ...

More than 10,000 years ago, the Mammoth roamed Utah with a roar, tusks up as fierce defenders of their herd as these 14-foot ...