In fact, coloured rubber straps have become very fashionable, and clients want to match their watch strap to their outfit," he says. Or, A la Shawn Mendes, to one's swimming trunks.

Longines debuted the Goldilocks 38mm Conquest in 2024. Now, it comes with a more comfortable strap at a lower price.

There are various types, with rubber, nylon, and titanium options, that can fit anyone's style. Among the best Apple Watch Ultra 2 bands, our top pick is the Nomad Rugged band, a durable rubber ...