It’s the end of an era: Pepsi is discontinuing its deal with the NFL for the Super Bowl Halftime Show. The National Football League is reportedly shopping around for a new sponsor for the ...

Soft drinks giant Pepsi have bagged the title sponsorship title sponsorship for the Indian Premier League. Pepsi bought the rights for a whopping 396.8 crore rupees. Pepsi were up against only ...

UEFA, UC3 and PepsiCo have renewed their partnership that will see PepsiCo’s most iconic brands – Pepsi, Lay’s and ... as a UEFA Women’s Football sponsor until 2030. The agreement includes ...

A Pepsi executive told ET: “There has been too much controversy in the IPL and the internal thought process is that the company doesn't want to re-bid for the title sponsorship." He added ...