The new commercial premiered on Saturday, October 18, featuring De'Aaron Fox for the first time alongside Victor Wembanyama.

Nike and other large companies are warning about tariffs, and the stock market could be in for a wake-up call.

Nike's Sport Offense realignment, wholesale channel recovery, and strong brand equity are driving early signs of top line ...

These slogans were crafted to be hyper-relatable, injecting humor, defiance, and a sense of shared struggle directly into the ...

The timing of a Nike ad had everyone believing the WNBA Finals between the Las Vegas Aces and Phoenix Mercury were rigged.

ESPN mistakenly aired Nike's commercial congratulating the Las Vegas Aces on winning the WNBA Finals before the end of Game 4.

A video ad from Nike Japan against bullying and racism that features biracial athletes and other minorities, such as those of Korean descent, has prompted a sharp online response including calls to ...

In the mid- to late-1990s, Hardaway starred in the Nike advertising campaign "Lil Penny," featuring the alter ego puppet and ...

As college football hopes to come up with a way to capture some of the money that is currently going to players and not to ...

The Lakers superstar sold a "significant" minority stake of the company in a 2021 deal that valued SpringHill at a whopping ...

James signed his first shoe contract — seven years, $87 million with Nike — in 2003. He’s been rich ever since and famous ...

Nike on Tuesday reported a surprise rise in first-quarter revenue and beat profit expectations as the storied sportswear brand’s turnaround effort gained traction despite weakness in China and tariffs ...