Illinois in the second round of the NCAA Tournament. The English whole-grain cereal that brands itself as “The UK’s favourite breakfast” is now UK’s favorite breakfast as Kentucky fans buy boxes in ...

The cereal giant "expects macroeconomic uncertainty to continue to impact consumers in the fourth quarter." General Mills also lowered its fiscal 2025 outlook for sales and earnings. General Mills ...

The Snoo. The Nanit. The Hatch Rest. Many lists of baby gear mandate certain items, but our columnist wondered if it would be better to chuck those lists out. By Brian X. Chen Brian X. Chen ...

Measuring light that traveled for more than 13 billion years to reach a telescope high in the Chilean Andes, the new images reveal the universe when it was about 380,000 years old — the equivalent of ...

Dry breakfast cereal has always been marketing-driven. In the 1930s, Mickey Mouse was recruited to endorse Post products; Cap’n Crunch was created to appeal to kids who hated soggy cereal.

M&S has launched a brand-new range of minimally processed cereals, including a one-ingredient box of cornflakes. Each product in the Only… Ingredients range contains no more than six ingredients ...

Cereal is the ultimate convenient breakfast. Eating a quick bowl in the morning is an easy way to fill up and start the busy day, but not every cereal is worth space in your pantry. Many cereal brands ...