Houston ISD is undergoing a "vibrant" rebranding and district logo redesign, with one district official calling the current ...

The airport announced it is replacing the "S" logo after three decades for new branding that "reflects its role as the region ...

Amazon, Walmart, and OpenAI are the latest companies to take their logos in a bold direction—literally.

Koto worked with Amazon design team Amazon XCM to rebrand the company's distinct smile logo and simplify the identity of its ...

William Stout bookstore is a legendary home to design and architecture books. Now, it’s revealing an updated brand courtesy ...

After countless surveys, fan votes and over a year of legal battles and deliberation, Utah's NHL franchise has landed on the ...

The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s ...

So there we have it, the Utah Mammoth logo wasn't stolen after all. But of course, accusations of design theft are ten a ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

“The minute you have that memory, you’re more likely to trust that brand, even if you’ve never tried it before,” said Phaedra Schmidt, vice president of brand at Southern New Hampshire University ...

The university revealed a refreshed brand identity shaped by input from its community and aligned with its strategic vision ...