You’re shopping in a department store in Paris and Scarlett Johansson asks you what mascara you’re wearing. This is exactly ...

After years of searching, our beauty writer reveals the butter-soft pink-brown lipstick she wears every single day ...

If you're into the look of pillow, plump, ultra-full lips, Lipglass Blow is about to be your new bestie. It only comes in ...

K-Beauty brands have long created lightweight lip tints, and this version by Etude House is the best of the best. It’s ...

The conversation around lip combos hasn't evolved much—one week a new lip liner is trending, and by the next, it's fo rgotten ...

Plus, it's available in eight shades, each with its own subtle scent, so you can layer it with your favorite lip liners and tints for the perfect look. We're not the only ones who can't get enough ...

In the years since its inception, Vieve has quickly become a brand used and loved by the general public, make-up artists ...

Brooke Knappenberger, Associate Commerce Editor "Truth be told, lip liners have never been my thing—as a thin lip girl, I don't want to draw any extra attention to that area of my face ...

The beauty influencer just launched her very own line of products focused on skin prep. Here's our honest review.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

This blurred, "hazy" aesthetic is trending for spring 2025 ( just ask pro makeup artists !), and Abrams has become the poster child for the flawless matte finish. And it turns out, you only need a few ...

Makeup by Mario's lip liner comes with a long-lasting formula, built-in brush, and a free pencil sharpener—what more could you ask for? "This formula strikes the perfect balance between creamy ...