Before Ilon Specht wrote L'Oréal’s signature tagline, she helped her stepdaughter see that she was, in fact, worth something. “She was interested in me. She listened to me, treated me like I was ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years ...

Kia Norway posted an EV3 photo featuring an “I Bought This After Elon Went Crazy” sticker. The sticker echoes sentiments of Tesla owners expressing opposition to Elon Musk’s actions. Kia ...

The words were the brainchild of Ilon Specht, who in the early 1970s worked as a young copywriter for the advertising firm McCann-Erickson (now McCann). Her story is told in The Final Copy of Ilon ...