The narrative hook is an idea or suggestion in a story that grabs the reader’s attention right from the start. What hooks one person, of course, may not appeal to another.

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So if you have a timely topic for an 800-to-1,200 word nonacademic piece, and you want to grab an editor’s attention, the first thing you should be thinking about is the “hook” for your lede.

A first issue has one goal that should be placed above all others: hook the reader. It is your introduction to a new story and an invitation to come back for more. Despite floating a vaguely ...

Save guides, add subjects and pick up where you left off with your BBC account. The narrative hook is an idea or suggestion in a story that grabs the reader’s attention right from the start ...