A new study from Escoffier School of Culinary Arts shows a pivotal year for alcohol consumption. The report, compiled by the ...

Indian advertising is embracing meta humour to cut through the clutter of content overload. But experts debate whether it’s a lasting shift or just a fleeting punchline.

Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke ...

The brand recently launched Sprite Squad, a text-and-scan activation that gives consumers access to digital experiences tied ...

Pepsi was once Coca Cola’s main rival — but now it’s slipped so far that it no longer ranks among the top three sodas in America. Just last year, Pepsi was dethroned by Dr Pepper as the ...

The UK and India have struck an "ambitious" trade deal that will slash tariffs on products such as whisky and gin. The agreement will also see Indian tariffs cut on cosmetics and medical devices ...

India and the UK have signed a long-awaited trade deal, cutting tariffs on whisky, gin and soft drinks entering India. Whisky and gin tariffs will be halved to 75% from 150%, later falling to 40% by ...

Sign up for the best picks from our travel, fashion and lifestyle writers. Buckle in for the trial of a generation as the French “grandpa robbers” who held ...