POP star Beyonce boosts Levi’s bottom line — by modelling the jeans firm’s latest denim designs. The US superstar signed up ...

Whether you’re searching for sleek skinny jeans or barrel-leg denim, these brands have a leg up on the competition.

Straight-leg jeans are taking over pants trends in 2025, and older women can style them casually and chicly, too. Here's how, ...

There are some trends that, once left behind, you can't believe were ever a thing. Which makes it extra shocking when they ...

Check out stylish, versatile long kurtis for women—perfect for work, festive events, or casual outings. Comfort meets chic in ...

Shop these stylish short Chikankari kurtis – perfect blend of tradition & trend, great for jeans, summers, & versatile ...

From frayed and distressed to highwaisted or slouchy, these are the styles to try out this spring.

Over decades, the new frontier became “whitewashed and filtered through rigid gender norms and heterosexuality,” writes The ...

Zero waste, made for women’s bodies, and designed to be worn for life: E.L.V. Denim is on a mission to make the best jeans in ...

Yes, Nordstrom employees qualify for 20% to 33% off (depending on their role) both in-store and online and 20% off at ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...