Erim Kaur, a London entrepreneur, transformed an ancient Indian hair oiling tradition into a $4 million luxury haircare brand, ByErim. Inspired by her mother and grandmother, Kaur created a refined, ...

Erim Kaur, a London-based entrepreneur, has built a $4.2 million luxury haircare brand, ByErim, leveraging her large social ...

Hair-oiling is an ancient Indian tradition that has recently become a social media trend, with almost half a million TikTok ...

If you’re wondering how to make your hair look thicker ... Her work has appeared in Women’s Health, Good Housekeeping, Woman’s Day, Houston Chronicle, Business Insider, INSIDER, Everyday ...