This powder is a lifesaver for oily skin. It mattifies without looking flat, blurs imperfections, and lasts all day—even in heat and humidity. Elf is an affordable makeup brand that can rival ...

When it comes to makeup, Rare Beauty is on top. Data from CreatorIQ shows the Selena Gomez-founded brand ranked number-one by earned media value in February, garnering a total $55 million EMV - which ...

Before Huda Kattan was the founder of her eponymous line, Huda Beauty, she was a makeup artist and beauty blogger. Growing up ...

Setting powders come in various forms ... When it comes to getting creative with your makeup look, there is one brand that ...