In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

Fast food chain Popeyes is known for its legendary Louisiana-style chicken that's hard to resist. Playing on the mouthwatering allure of its food, the brand has launched an ingenious new campaign that ...

Clothing as message. Fashion and style as tools, signifiers of culture and identity, whether intentional or assumed. There's ...

Morgan, a 2021 graduate, has become a popular sports logo designer online, sharing concepts with an audience of nearly 450 thousand followers combined across TikTok and Instagram.

As the world changes and technology grows fast, the way we think about trademarks is also changing. Trademarks which are used ...

Stanford has suffered several setbacks, but a new administration and the hire of Andrew Luck as football GM are inspiring ...

Google spends a lot of money on marketing its Pixel phones, usually through sports organizations and athletes.

Federal forest officials began clearing thousands of acres of forest just outside of Bend, Ore., where more than 100 people ...

In an increasingly competitive digital media ecosystem, more brands are tuning in to the power of sound to cut through the ...

Learn More: Pros and Cons of Using Coupons for Your Business What’s an example ... name or logo that identifies a business, product, or service and is presented through traditional advertising ...