The mouse droid itself may be some kind of merchandise item — a mouse droid popcorn bucket was available at Star Wars: Galaxy ...

According to ComicBook.com, Disney will launch part of their Star Wars Day May the 4th Be With You merchandise collection ...

With Star Wars Day just around the corner, a Darth Vader ear headband has arrived at the Disney Store online.

I’ve spent nearly a decade reporting and podcasting about theme parks, yet figuring out what to pack for my child’s first ...

You can shop the entire Disney Princess dress lineup here at Hot Topic with prices that range from $59.90 for standard sizes and $64.90 for plus. Just keep in mind that you can save 20% on all of ...

If you’re shopping for a big Disney fan this holiday, these bags should definitely be on your radar. You might also want to check out the super unique Disney bags designed by Danielle Nicole.

Meanwhile, the parks provided a sales outlet for Disney merchandise. While the strategy has probably evolved over the years, the philosophy seems consistent with the company's operations today.