The streaming bundle established last year by Disney and Warner Bros. Discovery could be “a game-changer” in the competition with Netflix and “a wake-up call for the industry,” a top research firm says.

Early data show the bundle, which made its debut in July, retains subscribers at higher rates than any of the stand-alone services.

Disney (DIS) and Warner Bros. Discovery (WBD) (WBD) teamed up last year with a new bundle that combines their streaming platforms under one monthly subscription plan. The move was meant to help boost subscriptions and reduce churn,