"Some-channel" or "digital-channel" would be a more appropriate designation ... The list of shortcomings referenced is a modified version taken from " Revision: Reviewing the Marketing Mix," a post by ...

while digital marketing activates these sentiments into measurable actions. Startups must focus not on choosing one over the other, but on aligning their marketing mix across the full customer ...

Once you find the right mix of effective strategies, seek to document and then duplicate the process for maximum results. It's important to identify your goals for any digital marketing strategy.

If there’s one universal truth in marketing, it’s that it never stays still for long. What worked ten years ago now feels as outdated as dial-up internet, and what works today will probably seem ...

Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital. The report was ... Some 70% of respondents say ...

Brand awareness is the most common key objective when running mobile marketing campaigns in Vietnam, with display and in-store considered the most effective channels when run alongside mobile. Over ...

Brand awareness is the most common key objective when running mobile marketing campaigns in Vietnam, with display and in-store considered the most effective channels when run alongside mobile. Over ...