Deadline delightfully notes that “Queen is a Coke guy, while Shuman prefers Pepsi.” According to a ... a stunt design category Exclusive 1999 book excerpt examines how reality TV kickstarted ...

Coke Zero vs. Pepsi Zero: Both sodas want your drink dollars. I remember the original Pepsi Challenge, back in 1975, when Pepsi shook the soft-drink world to its fizzy, caramel-colored core by ...

Not surprisingly, every Pepsi Challenge concluded that more than 50% of tasters prefer Pepsi over Coke. From its inception in 1975, the Challenge was hugely successful in grabbing market share ...