Ilia Beauty just launched a brown version of its Limitless Lash Mascara, which has sold over six million units, according to the brand. Ilia products have been used on celebrities including Chrissy ...

The industry’s recent embrace of soft glam is especially evident when it comes the subtle eye makeup looks that abound. Her ...

Pakistani actress and internet sensation, Hania Aamir served up the brightest glam laden face on our Instagram feeds, as she ...

FEMAIL reached out to beauty experts to find out the easiest ways to guarantee your glam stays put and looks natural on a ...

You’re shopping in a department store in Paris and Scarlett Johansson asks you what mascara you’re wearing. This is exactly ...

Late nights, excessive screen time, and a hectic lifestyle can leave you looking dull and tired. And putting a bright face on ...

The best lash primers help you get the most out of your favorite mascara—hello, low effort. Whether your ideal flutter craves ...

A writer attempts the TikTok-viral "no mascara" makeup look, skipping the dark lashes in favor of a lighter, more minimalist ...