Conceptualized last year, Deichmann ’s “EXPECT THE UNEXPECTED” campaign saw the retailer team up with Nike to imagine its revival sneakers on next-gen creatives. Flipping expectations with an ...

In a silent but powerful Instagram post, the wife of NBA legend Kobe Bryant shared a photo of an unreleased Nike Kobe 9 EXT ...

Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

After countless surveys, fan votes and over a year of legal battles and deliberation, Utah's NHL franchise has landed on the ...

Malia Obama, eldest daughter of Barack and Michelle Obama, was revealed as one of the directors for A'ja Wilson's sneaker commercial for Nike.

After competing in the Ballislife All-American Game over the weekend, West turns his focus to keeping basketball "the main ...

It has been exactly one year, and it is hard not to wonder if Caitlin Clark backed the wrong horse. The post Caitlin Clark At ...

Woodhall, Malaika Mihambo and Jasmine Moore will compete in an Olympic rematch at the Bauhau-galan Diamond League meeting in ...

Iowa women's basketball fans got their Caitlin Clark moments but also showed their enthusiasm for the WNBA, Indiana Fever ...

Nike continues to honor the legacy of Gianna "Gigi" Bryant, the late daughter of basketball icon Kobe Bryant, with the ...

Additionally, the shoes feature Michael Jordan’s No. 23 is “hidden” at the top of each heel, as well as the “Jumpman” logo on their ... In fact, Nike even dropped new variation of ...

Nike Inc. is succeeding in clearing excess inventory, is speeding up new product innovation and balancing its distribution — all good reasons to buy the stock, according to a Jefferies note ...