The partnership between AirTran and illy was significant because it introduced a high-end European coffee brand to the ...

As Tesla sees cratering sales, marketing experts say it could rebrand by learning from post-disaster airline companies.

Delta has the most to lose if a financially distressed rival were to lower prices to compete for passengers. Delta is improving its pandemic-weakened balance sheet, with around 1.6 times net ...

In our opinion, Southwest has the best balance sheet of all the US-based carriers. As the pandemic has wreaked havoc on air travel demand and airlines’ business model, liquidity became more paramount ...

The carrier does not have "hubs," but it does have sizable operations at many of its "focus cities" across the country.

who went on to found JetBlue), and AirTran Airways, which Southwest acquired in 2011 (and of which Jordan was CEO for a time). Could that be the outcome here? Will Southwest look to be acquired or ...

American Airlines Group merged with US Airways. Delta bought Northwest, and Southwest Airlines bought AirTran. Today the airline industry helps propel around $2 trillion in economic activity.

Protesters have been showing up at Tesla showrooms worldwide to voice their opposition to Elon Musk's political involvement.Eduardo Munoz/REUTERS Marketing experts say Elon Musk has alienated the ...