If Chiefs 3-peat, NBA legend Pat Riley stands to get paid

Pat Riley's three-peat trademark ownership, explained
Pat Riley has reportedly reached an agreement with the Chiefs to allow them to use the term “three-peat” if they win the Super Bowl on Sunday night.
What is a three-peat in sports? Explaining the meaning, origin behind Pat Riley's trademark
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If the Chiefs three-peat, NBA legend Pat Riley stands to get paid
On Sunday, the Kansas City Chiefs can become the first team in NFL history to win three straight Super Bowls. But if they do, the NFL will have to pay a company owned by an NBA legend for its use of “three-peat” or variations such as “threepeat,” “three peat” and “3 peat.”
THREE PEAT: Why Pat Riley’s Trademark Portfolio Makes Him a Chiefs Fan for the Super Bowl
As the Kansas City Chiefs prepare to face the Philadelphia Eagles in Super Bowl LIX, they aren’t just battling for another
Eagles could cost Pat Riley millions by preventing a Chiefs Three-Peat in Super Bowl LIX
Peat” in the event the Chiefs win their third straight Super Bowl, and the Eagles could cost the Hall of Fame coach millions
Chiefs, Pat Riley strike deal for use of “Three-Peat”
The phrase has been licensed by Riley for use after the Chicago Bulls won three titles in a row, twice, when the Yankees won three straight World Series from 1998 through 2000, and when the Lakers eventually won three consecutive NBA championships from 2000 through 2002.
Pat Riley's trademarked 'Three-Peat' OK'd to use for Chiefs
Pat Riley's trademark attorney told collectible media site cllct that there is an agreement between the Heat president and the Chiefs to use the phrase "Three-Peat" if Kansas City wins a third straight Super Bowl on Sunday night.
Why NBA executive Pat Riley may benefit from potential IndyCar, Indy 500 3-peat winners
IndyCar stars Alex Palou and Josef Newgarden are both eyeing historic three-peats in 2025. But they'll have to negotiate with Pat Riley if they want to use the term "three-peat."
Pat Riley Graciously Allows NFL to Use Three-Peat on Merchandise if Chiefs Win
Pat Riley successfully trademarked the phrase “three-peat” when he and the Lakers were trying to win their third-straight NBA title in 1989. The NFL has just struck a deal with Riles & Co. to use the phrase on merchandise if the Chiefs win Super Bowl LIX. pic.twitter.com/DMyrCWRSyR
Heat's Pat Riley hoping for Chiefs Super Bowl win
Pat Riley is rooting for a Chiefs "three-peat" this Super Bowl Sunday. If it happens, the president of the NBA's Miami Heat will be cashing in. Zoom in: Riley owns six different trademarks tied to the term "Three-Peat,
Pat Riley three-peat trademark, explained: Why NFL struck a deal with NBA legend for Chiefs Super Bowl win
The Chiefs are looking to win their third Super Bowl in a row, a feat that's never been done before in the NFL.
USA Today13d
If Chiefs win Super Bowl 'three-peat,' they'll have to pay this Florida sports legend to use it
He was head coach of an NBA All-Star Game team nine times. And, back in November of 1988, Pat Riley trademarked the term ...
Using ‘Three-Peat,’ a Trademarked Sports Phrase, Means Paying for Bragging Rights
As sports catchphrases start to stick, savvy coaches and athletes are moving to protect them with federal trademarks.
The Indianapolis Star9d
If Chiefs win Super Bowl 'three-peat,' they'll have to pay Pat Riley to use it
He was head coach of an NBA All-Star Game team nine times. And, back in November of 1988, Pat Riley trademarked the term "three-peat" and its variations after the Lakers seemed to be heading to ...