Artificial Intelligence - Has the rise of AI tools coincided with changes in employment levels in the United States?

This article explains how B2B marketers can effectively use generative AI while maintaining human oversight, brand alignment, ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Learn why brands are turning to email marketing for ROI, ownership, and stability as social media platforms grow increasingly ...

Social Media Marketing - Trust in recommendations from social media influencers varies widely between older and younger ...

The five most valuable global brands at the end of 2022 are all technology brands, according to recent research from Interbrand. The annual report was based on an in-depth analysis. The researchers ...

Explore how a multicultural marketing mindset and cultural intelligence drive business growth, helping brands connect ...

This article explores how agencies can communicate their value to clients by reframing AI as a tool that complements strategy ...

Deciding between micro- and macro-influencers? Understand key differences and strategic insights to choose the right influencers that align with your brand's marketing campaign goals.

Marketers say AI is having the most impact on their email programs through the use of tools for generating content, according ...

Marketers know the importance of heuristics marketing in targeting their customers. Examine how you can take advantage of heuristics in your marketing campaigns.

The 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing.