Artificial Intelligence - Has the rise of AI tools coincided with changes in employment levels in the United States?

This article explains how B2B marketers can effectively use generative AI while maintaining human oversight, brand alignment, ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Learn why brands are turning to email marketing for ROI, ownership, and stability as social media platforms grow increasingly ...

Social Media Marketing - Trust in recommendations from social media influencers varies widely between older and younger ...

The five most valuable global brands at the end of 2022 are all technology brands, according to recent research from Interbrand. The annual report was based on an in-depth analysis. The researchers ...

Explore how a multicultural marketing mindset and cultural intelligence drive business growth, helping brands connect ...

Deciding between micro- and macro-influencers? Understand key differences and strategic insights to choose the right influencers that align with your brand's marketing campaign goals.

Keeping people's eyes on your website is a vital top-funnel tactic. Learn 10 tips for writing more engaging blog posts.

What must marketers do today so they and their companies perform better 10 years from now? Here are 5 ways to future-proof your company's marketing.

The 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing.

B2B marketers say the biggest challenges they face with their influencer marketing programs are identifying, qualifying, and connecting with the ideal influencers and measuring results. Respondents ...