An experiential activation around the BTS-inspired TinyTAN Happy Meal helped the fast food giant benefit from buzz around the ...

Rising costs and job insecurity are pushing marketers to focus on “affordability tension” and changing consumer milestones ...

The QSR’s partnership with consultant Creed UnCo aims to clarify what drives purchasing decisions and refine messaging around ...

The Right Tree” tells the story of how the home improvement retailer helps families find their perfect tree and is ...

CMO Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator ...

An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s ...

An AI-generated holiday ad “scored off the charts” with consumers, according to Islam ElDessouky, global vice president for ...

Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in ...

Meta is aware of the situation and penalizes some scammers with higher ad rates, according to internal documents reviewed by ...

The annual revenue run rate for Meta’s AI ad infrastructure, including Advantage+, is now over $60 billion, speaking to ...

Artificial intelligence-powered language analysis and psychological theory helped AB InBev create an Olympic campaign in just ...

Make the World a Healthier Place” marks the first time Dole has launched a marketing initiative in North America and Europe ...